Contrary to popular opinion, brands aren’t attending blogging conferences just to hand out swag and host swanky parties. They’re there to explore and build relationships with bloggers. Heck, it’s the reason I’m attending conferences and the truth is it takes more than a spiffy business card and a gregarious nature to make a memorable impression.
Simply put, I have about six seconds to hook them with my elevator pitch and then reel them in with my media kit. It is something I take very seriously and it’s also something I have been putting off because it IS so important.
Elevator Pitch…I’m not going to pretend to know what I’m talking about, my elevator pitch is tired and boring and quite honestly connecting with other foul-mouthed mothers is only going to take me so far.
Media Kit…um yeah, don’t have one. So I’ve been Googling, reading, and bookmarking. As I work on my media kit and elevator pitch I encourage you to do the same! Some of these are old, some are short, some are practically templates, but all are helpful!
BlogHer: Writing your blog’s media kit
Blog Conference Newbie: Creating a media kit
Blog Coach: How to Create a Media Advertising Kit for Your Blog
Pro-Blogger: Write an Elevator Pitch for Your Blog
Brand Yourself: Forget the Elevator Pitch – You Have 6 Seconds For Your Personal Brand Statement
Bloomberg Businessweek: The Perfect (Elevator) Pitch
LifeHacker: Craft the Perfect Elevator Pitch by Reducing Your Skills to Three Bullet Points
Go Big Network: The Elevator Pitch
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