This is week #2 of my “Preparing for a Blogging Conference” series, aka, Erin needs to get her stuff together before BlogHer12! Business Cards are on the list and I’m checking off that box today!
After reading this post from Hello, my name is Blog, I used cards collected at Bloggy Boot Camp St. Louis to figure out what makes a blogger business card stand out. Look below.
Judging by the amount of color and photos I’d say bloggers know what they’re doing, which makes designing a card that stands out at a blog conference even harder. Like I talk about in the video I believe there are five things you have to keep in mind when coming up with your business cards.
Color: Yes, color is important but don’t go crazy with it otherwise you may end up with a card that’s hard to read. Think of unique ways to add color either with your logo or the paper itself. Remember red is known to turn heads, so there’s sure to be a lot of it already out there, maybe a bright orange or blue would be a better choice.
Photo: BlogHer boasts over 3,000 in attendance. That’s a lot of faces to see over the course of a few days and I don’t want someone to be flipping through their business card collection and tossing mine just because they couldn’t remember a face to go with that name.
Personally, I’ve decided to go with something a little unique and not quite a picture. There are a few artists, I think I’m going to go with this one - Fawa, who can make a personalized portrait rubber stamp.
Style: Sure there are a lot of companies out there offering designs but if you want to be taken seriously and showcase your unique voice, stock business cards aren’t going to cut it. It is worth the extra costs to use YOUR logo, YOUR colors, and YOUR photo in the same ways you’d use them on your blog.
Size: I know the majority of us are women and it’s in our nature to covet little, miniature things, but please don’t let that influence you when it comes to business cards. You will never go wrong with a standard size and nowadays you can have custom edges cut to add your own touch to it. At a past event I received bottle cap, clothespin, and bookmark business cards. Yes, they were very creative but I couldn’t keep them with my other collected cards and they ended up being an inconvenience. That’s no way to make a professional impression in my opinion.
Information: No one needs to know your physical address, stick to the basics: Blog Name, Your Name, E-Mail, Website, and maybe even your Phone Number. Yes, there may be white space but I promise, white space can be your friend. Done right, it can add a polish to your card and draw attention to what IS important.
I hope these tips help you out and remember to visit my Preparing for a Blogging Conference main page to see what’s next on the calendar!
VLOGGING UPDATE: This is also my second official vlog and I have so many complaints. For one, why or why is the color so terrible? I’m starting to worry that maybe my skin really looks like that. My second observation is a criticism of myself…I move my face around entirely too much. I don’t know how my husband can have a conversation with me and not be distracted by it!
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